NEW COLLECTION

END. LABEL

Explore the second collection, made from start to finish by END.

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END. LABEL

Since 2005, END. has connected the dots between fashion, culture, music, and sport. END. LABEL is the next evolution, harnessing two decades of immersion in the subcultures and designers that have shaped how people dress.

Created entirely by END., it marks a new era for the brand. Built with an obsessive view on fabrication and quality, every piece is designed for adaptability; Foundational wardrobe staples that can be worn alone or layered with more expressive pieces as the tools of personal style.

Discover the latest collection today.

END. Defend Coat
END. Defend Coat

END. LABEL

END. Defend Coat

Grey
£260
END. Icon Jumper
END. Icon Jumper

END. LABEL

END. Icon Jumper

Black
£169
END. Cover Beanie
END. Cover Beanie

END. LABEL

END. Cover Beanie

Grey Marl
£49
END. Spin Trouser
END. Spin Trouser

END. LABEL

END. Spin Trouser

Black
£119
END. Argyle Polo Cardigan
END. Argyle Polo Cardigan

END. LABEL

END. Argyle Polo Cardigan

Grey Marl
£179
END. Parachute Skirt
END. Parachute Skirt

END. LABEL

END. Parachute Skirt

Black
£99
END. Cover Argyle Scarf
END. Cover Argyle Scarf

END. LABEL

END. Cover Argyle Scarf

Grey Marl
£109
END. Polo Monogram Mini Dress
END. Polo Monogram Mini Dress

END. LABEL

END. Polo Monogram Mini Dress

Black
£169
END. Wilderness Shirt
END. Wilderness Shirt

END. LABEL

END. Wilderness Shirt

Ink Check
£150
END. Shadow Trouser
END. Shadow Trouser

END. LABEL

END. Shadow Trouser

Grey Check
£139

THE CAMPAIGN

For the debut END. LABEL campaign, we returned to our roots in Newcastle with five leading names in contemporary culture. Wearing the inaugural collection, Trackie McLeod, Isabella Burley, Knats, Marli Jessop, and Alina Akbar walked the streets that have shaped our outlook since the very beginning, each of them representing the power of personal style and identity in their own way. 
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