Charoux is rooted in sculpture, shape and story, a fashion house built from the world's creative director Wil Beedle has always moved through. Founded in London in 2026, the brand draws on Beedle’s upbringing in a Hampstead studio once occupied by Viennese sculptor Siegfried Charoux, where unfinished forms and raw silhouettes shaped his eye. Charoux presents a full wardrobe of womenswear and menswear defined by proportion, material and feeling. It’s fashion born from memory rather than trend: shapes, intimate craft, and a belief that clothing can carry the weight of a story.
Launching with a focused debut of women’s outerwear for autumn–winter, the collection leans into statement jackets where fabric leads the conversation, alongside soft curves, rounded shapes and volume. Everything is crafted with intention, Italian long‑haired shearling, compact recycled nylon, and soft nappa leather, materials that feel good and hold their shape.
